Localization in Design: The Key to Creating Global Products and Services

Photo by Edurne Tx on Unsplash

You may have heard the term localization, and the word localization is always associated with translating the original language into the language where the product will be used. But it turns out I was wrong. My view could be considered narrow if I consider localization to be just a translation activity, especially in the field of design.

Localization is the process of adapting a product or service to meet the needs of a specific locale. This can involve translating the product or service into the local language, but it also goes beyond that to consider cultural differences, such as customs, values, and beliefs.

Localization is important in design because it can help create products and services that are more user-friendly and appealing to a global audience. When a product or service is localized, it feels more familiar and relevant to the target user. This can lead to increased user satisfaction, engagement, and loyalty.

There are several ways that localization can be incorporated into the design process. Here are a few examples:

• Use culturally appropriate colors and imagery. Different cultures have different associations with different colors and images. For example, the color red is often associated with good luck and prosperity in Chinese culture, but it is also associated with danger and warning in Western culture. When designing a product or service for a global audience, choosing colors and imagery that are culturally appropriate and will resonate with the target users is important.
• Translate and localize the text. This includes all of the text on the product or service, including the user interface, marketing materials, and customer support documentation. Having the text translated by a professional translator familiar with the target language and culture is crucial.
• Adapt the design to accommodate different languages. Some languages, such as Chinese and Japanese, require more space than others. When designing a product or service for a global audience, it is important to ensure that the design can accommodate different languages without becoming cluttered or difficult to use.
• Consider cultural differences in user behavior. Different cultures…