Review of “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin

These days, there are so many products on the market that sticking out is not a choice but a must. The book “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is a great guide for companies that want to stand out and do well in a world where old-fashioned advertising is losing its power.

The Idea of the Purple Cow

The “Purple Cow,” Godin’s main symbol, is both easy to understand and deep. With all the brown cows in the field, he says, a purple one would stand out right away. Businesses are encouraged by this metaphor to come up with new ideas and make goods or services that are not only good, but also amazing. Godin says that businesses can only hope to stand out from the crowd and leave a lasting mark on customers if they are truly unique.

Traditional advertising is becoming less popular

One of the most important ideas in the book is that the TV-industrial complex, which is Godin’s term for the old way of advertising and mass marketing, is becoming less successful. Because consumers are constantly exposed to ads, they have become immune to the steady stream of marketing messages. Businesses should not just rely on ads to bring in customers, according to Godin…