The Challenges and Strategies in the Field of Industrial Product Design in Indonesia

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The field of industrial product design is a dynamic and rapidly evolving discipline that plays a crucial role in shaping the products and experiences that define our daily lives. In Indonesia, however, industrial product design departments face a unique set of challenges in establishing themselves and gaining recognition within the broader educational and professional landscape.

As a lecturer, an advocate for design education and also someone deeply invested in the growth of this field, I have witnessed firsthand the obstacles that industrial product design departments (at school) in Indonesia encounter. Chief among these is the limited public understanding and awareness of this discipline.

Limited Public Understanding of Industrial Product Design

1. Novelty of the discipline: Industrial product design is a relatively new field of study in Indonesia compared to more traditional disciplines like engineering or architecture. This novelty contributes to a lack of familiarity among the general public, including prospective students and their families.
2. Limited exposure and visibility: Indonesia’s design industry is still emerging, and there may be fewer prominent product design companies or…