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The Ecosystem Behind Creative Success

Abang Edwin Syarif Agustin
3 min readMay 5, 2024
Photo by Ben Eaton on Unsplash

When we think of creative trailblazers, we often focus on the individual — the legendary artists, the visionary designers, the brilliant writers and musicians. While these creators deserve acclaim for their talent and vision, it’s a misconception that great creative works arise solely from a single person operating in isolation.

As a product designer and lecturer, I understand that creativity cannot reach an optimal point if it is not supported by the ecosystem around it. In my view, “Design work can be successful not only because of the creator but also the entire ecosystem of their creativity.” This highlights that behind every renowned creative achievement, there exists an entire ecosystem of supporting elements that allowed that creativity to be nurtured, refined and ultimately realized.

Jony Ive & Tim Cook

Take for example the iconic designs of Apple products by Jony Ive. While his name is recognizable, Ive himself acknowledges there are “hundreds of unsung heroes” who helped bring those creations to life — the manufacturing teams, engineers, developers and many interconnected roles. Without that ecosystem, his innovative visions may have never materialized so impactfully.

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Abang Edwin Syarif Agustin
Abang Edwin Syarif Agustin

Written by Abang Edwin Syarif Agustin

Observer, Content Creator, Blogger (Obviously), Ghostwriter, Design Thinker, Trainer and also Lecturer for Product Design Dept at Podomoro University

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