The Launch of SwiftRun: A Tale of Marketing and Sales
Many people equate the work of marketers with sales, when in fact marketing and sales are two different fields. This misunderstanding often leads to confusion for both marketers and salespeople about their respective roles within their companies. In this article, I’ll attempt to clarify these distinctions through a story that I hope will be easy for everyone to understand.
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Sarah and Mike were childhood friends who had always dreamed of starting a business together. Now in their early 30s, they had finally taken the plunge and created SwiftRun, a revolutionary new running shoe designed to prevent injuries and improve performance.
The Marketing Maven
Sarah, with her background in digital media and consumer behavior, took charge of marketing. She knew that before they could sell a single shoe, they needed to create buzz and establish their brand.
- Market Research: Sarah dove deep into analyzing their target audience. She discovered that serious runners aged 25–45 were most likely to invest in high-performance shoes.
- Brand Development: Based on her research, Sarah crafted SwiftRun’s brand identity. The slogan “Run Faster, Run Safer” was born, emphasizing…
